Activate Identity Operations

Automate the operational work across your existing identity ecosystem.

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Activate automates and orchestrates approvals, provisioning, fulfilment and identity lifecycle execution across complex enterprise environments.

Identity governance platforms determine who should have access, while Activate ensures those decisions are executed consistently across your workforce, systems, applications and digital assets.

Built for hybrid, cloud and distributed environments, Activate extends automation across the systems you already run. Adopt it incrementally, without replacing existing identity investments or taking on a large transformation programme..

Activate is built for organisations where identity is operationally complex.

Enterprise teams managing complex identity lifecycle processes, preparing for AI adoption, and non-human identities.

Teams extending Microsoft Entra, Active Directory or ServiceNow with enterprise identity automation.

AM and GRC teams supporting audit, compliance and governance.

Security teams reducing identity risk and improving operational control.

How Activate Identity Operations works.

Computer monitor displaying a screenshot of Active Identity Automation Platform

Enterprise identity work is rarely contained within one system. Approvals, provisioning, fulfilment and downstream tasks often span multiple teams and technologies.

Activate provides an operational layer across that environment, coordinating identity changes from request and approval through to execution and audit.

From a single platform, you can automate activity across users, applications, devices, digital assets and business workflows while maintaining consistency and visibility.

Reduce manual identity work while strengthening operational control.

Automate recurring identity work while improving consistency, security and auditability. With Activate you can:

  • Automate approvals across business and IT teams

  • Coordinate provisioning and fulfilment across multiple systems

  • Reduce manual requests and service desk effort

  • Apply consistent processes across hybrid environments

  • Produce continuous audit evidence and operational traceability

  • Reduce over-privileged access through controlled lifecycle processes

  • Support ISO 27001 and other governance frameworks through consistent execution


One platform for enterprise identity operations.

Activate Identity Automation Platform Diagram Dark

Identity changes rarely affect only one system. Activate coordinates operational work across:

  • Users

  • Service accounts & non-human identities

  • Applications

  • Devices

  • Security groups

  • Shared mailboxes

  • Distribution lists

  • Licenses

  • Digital assets

  • Business workflows

  • Custom enterprise processes

Connect HR, Microsoft Entra, Active Directory, ITSM and business applications into coordinated workflows without replacing the platforms you already use.

Built to complement your existing identity platform

Activate works alongside the technologies you already use, including

  • Microsoft Entra ID

  • Active Directory

  • Non-human identity platforms

  • ServiceNow

  • HR systems

  • Identity Governance platforms

  • Business applications

  • Cloud and on-premises environments

Activate fills the operational gap between identity decisions and their execution across these systems.

“The solution has significantly improved our ability to manage identity lifecycle processes in a consistent and controlled way.”

- Government Identity & Access Manager

Why do identity operations matter?

Group of seven diverse people sitting around a wooden table, engaged in a meeting, with documents, laptops, and smartphones on the table, in a modern workspace.

Creating an account is only one step in the identity lifecycle. Real enterprise identity involves:

  • Business approvals

  • Provisioning

  • Fulfilment

  • Notifications

  • Security groups

  • Shared resources

  • Device allocation

  • Downstream application updates

  • Audit evidence

  • Exception handling

Activate orchestrates these activities into one coordinated identity process, helping organisations reduce manual effort while improving operational visibility.

Trusted identity operations across your enterprise.

Reduce enterprise identity risk through governance across identities, systems and assets.

REDUCE GOVERNANCE GAPS, STRENGTHEN SECURITY CONTROL ACROSS COMPLEX ENVIRONMENTS.

Controls are explicit, approvals are consistent, and evidence is always available.

Reduce over-privileged access and identity-related operational risks.

Prevent inconsistent approvals

Produce defensible, continuous audit evidence.

Improve compliance with regulatory and security requirements i.e. ISO270001

Preparing your organisation for operational AI?

ACTIVATE PROVIDES A UNIFIED OPERATIONAL LAYER ACROSS YOUR DIGITAL ENVIRONMENT.

Gain visibility across identities, systems, applications, devices and assets while automating the work that happens after identity decisions have been made.

The result is less manual work, faster identity lifecycle execution, better operational consistency, improved audit readiness, and greater value from existing identity investments.

Unified identity operations across access, lifecycle, and digital workspace automation.

AI ASSISTANTS AND AI AGENTS ARE NON-HUMAN IDENTITIES THAT RELY ON THE IDENTITIES, PERMISSIONS AND LIFECYCLE PROCESSES ALREADY OPERATING WITHIN YOUR ORGANISATION.

As AI adoption grows, trusted identity operations become increasingly important.

Activate helps organisations automate the operational foundations that support secure, well-governed AI adoption.

Read our CTO’s Guide to Non-Human Identities here.‍ ‍

Explore features

Activate Identity Operations Diagram

Ready to modernise your identity operations?

Activate helps ensure those decisions are executed consistently through approvals, provisioning, fulfilment and identity lifecycle automation.

Whether you're modernising Microsoft Entra, extending ServiceNow, supporting Identity Governance or preparing for AI, Activate helps automate the operational work that enterprise identity depends on.

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Want to go deeper?

Still have questions? Explore architecture, deployment models, configuration, automation and operational guidance at the Activate Knowledge Centre, or speak to one of our team.

Frequently asked questions