What is Activate?
One platform. Complete identity automation.
Activate is the operational platform for identity automation, built for organisations that want practical identity automation, not another large-scale transformation programme.
It automates access, workforce lifecycle and identity operations across the HR, Active Directory, Microsoft Entra ID, ITSM and business systems you already use, extending to non-human identities and emerging AI agents.
Instead of tickets, spreadsheets, scripts and disconnected tools, Activate turns identity processes into structured, automated workflows.
Where identity, HR and IT come together.
Activate sits between your identity, HR and IT systems, automating the processes that keep them aligned.
From access requests and workforce changes to operational workflows and AI agent governance, Activate turns manual identity work into structured automation.
ITSM Toolset Automate operational workflows across applications, services and devices
HR & Systems Management Automate joiners, movers and leavers across connected systems.
Identity & Access Management Automate access requests, approvals and provisioning.
What happens when an identity changes?
An identity event can begin in HR, IT, an access request or another connected system. Activate applies the appropriate workflow, policy and approvals, then coordinates the required changes across your environment and records the outcome.
Access Automation
Automate access requests, approvals and provisioning without routing every request through the service desk.
Identity Lifecycle
Automate joiners, movers and leavers across HR, Active Directory, Entra ID and connected business systems.
Identity Operations
Coordinate identity processes across systems, teams, policies, applications, devices and digital assets.
Decades of identity experience, built into every workflow.
Activate reflects two decades of practical identity experience helping organisations navigate complex environments, evolving technologies and changing security requirements.
The result is identity automation designed around operational reality, not vendor theory. Activate supports practical identity automation for organisations that value progress over transformation.
Works with what you already run.
IDENTITY PLATFORMS, HR SYSTEMS, IT SERVICE MANAGEMENT TOOLS, BUSINESS APPLICATIONS, COLLABORATION PLATFORMS. DESIGNED TO DELIVER:
Reduced service desk effort
Consistent identity processes
Faster deployment using existing systems
Automation without disrupting your architecture
Built for the real world.
MOST ORGANISATIONS OPERATE A MIX OF CLOUD, ON-PREMISES AND LEGACY SYSTEMS.
Activate supports hybrid environments, Microsoft-centric ecosystems and complex enterprise environments without requiring a cloud-only architecture.
Start with one use case, expand when you're ready, and automate identity at your own pace.
And the next generation of identity.
IDENTITY NOW EXTENDS BEYOND PEOPLE TO INCLUDE SERVICE ACCOUNTS, AUTOMATION WORKFLOWS AND AI AGENTS.
Activate helps organisations extend identity governance beyond employees to service accounts, automation workflows and emerging AI agents, while maintaining visibility, accountability and control.
Learn more
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Activate is an enterprise identity automation platform that automates access requests, provisioning, workforce lifecycle processes and identity operations across existing HR, IAM, ITSM and business systems.
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No. Activate works alongside existing identity, HR and IT platforms, automating the processes and operational work that happen between them.
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Access requests, approvals, provisioning, joiner-mover-leaver processes, group and role changes, licences, devices, shared resources, privileged access and other identity-related workflows.
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Yes. Activate is designed for environments spanning cloud, on-premises and legacy systems.