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What is Activate?

One platform. Complete identity automation.

Activate is the operational platform for identity automation, built for organisations that want practical identity automation, not another large-scale transformation programme.

Activate provides a single place to automate access requests, workforce lifecycle processes, identity operations and AI Agent governance across the systems they already use.

Instead of managing identity through tickets, spreadsheets, scripts and disconnected tools, Activate turns identity processes into structured, automated workflows.

Venn diagram showing overlapping circles labeled ITSM Toolset, Identity & Access Management, and HR & Systems Management, with a central logo in the intersection.

Where identity, HR and IT come together.

Activate sits between your identity, HR and IT systems, automating the processes that keep them aligned.

From access requests and workforce changes to operational workflows and AI agent governance, Activate turns manual identity work into structured automation.

ITSM Toolset Automate operational workflows across applications, services and devices

HR & Systems Management Automate joiners, movers and leavers across connected systems.

Identity & Access Management Automate access requests, approvals and provisioning.

Twenty years of identity experience, built into every workflow.

Activate reflects two decades of practical identity experience helping organisations navigate complex environments, evolving technologies and changing security requirements.

The result is identity automation designed around operational reality, not vendor theory. Activate supports practical identity automation for organisations that value progress over transformation.

Works with what you already run.

IDENTITY PLATFORMS, HR SYSTEMS, IT SERVICE MANAGEMENT TOOLS, BUSINESS APPLICATIONS, COLLABORATION PLATFORMS. DESIGNED TO DELIVER:

  • Reduced service desk effort

  • Consistent identity processes

  • Faster deployment using existing systems

  • Automation without disrupting your architecture

Built for the real world.

MOST ORGANISATIONS OPERATE A MIX OF CLOUD, ON-PREMISES AND LEGACY SYSTEMS.

Activate supports hybrid environments, Microsoft-centric ecosystems and complex enterprise environments without requiring a cloud-only architecture.

Start with one use case, expand when you're ready, and automate identity at your own pace.

And the next generation of identity.

IDENTITY NOW EXTENDS BEYOND PEOPLE TO INCLUDE SERVICE ACCOUNTS, AUTOMATION WORKFLOWS AND AI AGENTS.

Activate helps organisations extend identity governance beyond employees to service accounts, automation workflows and emerging AI agents, while maintaining visibility, accountability and control.

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Learn more.

Recent work featured by IT Brief and Security Brief explored an AI-powered Microsoft Teams assistant that enables users to interact with identity services using natural language while remaining inside governed workflows.

Hear from our CTO about the AI Teams Assistant

Explore our Navigating AI in Identity webinar