Activate Brand Pattern

How Activate Works

Identity automation, without replacing what you already have.

Most organisations already have HR systems, directories, ITSM platforms, and business applications.

The challenge isn't the systems themselves. It's the manual work required to keep identities, access, devices, and permissions aligned across them.

Activate connects the systems you already run and automates the identity processes between them.

Activate Identity Automation Platform Diagram Dark

The identity layer between your systems.

When someone joins, changes role, requests access, or leaves the organisation, multiple systems need to be updated.

Without automation, these changes become tickets, spreadsheets, emails, scripts, and manual tasks.

Activate acts as the automation layer between your systems, coordinating identity changes and ensuring they happen consistently. It automatically translates those events into the actions required across your environment.

The result is less manual effort, faster fulfilment, and more consistent control.

Activate doesn't replace your existing investments. It makes them work together.

Start with your biggest identity challenge.

Most customers start with one problem and expand from there.

Coordinate identity operations across your environment.

Automate workflows across identities, access, assets and services, without replacing your existing systems. Governance, policy and automation working together.

Automate joiners, movers and leavers.

When someone joins or changes role, Activate updates identity and access across your systems.

Faster onboarding. Cleaner access. Better control.

Replace manual access requests with automated workflows

Users request through self-service. Activate handles approvals, and provisioning automatically.

Fewer tickets. Faster access. Better auditability.

Built for real-world environments

Most organisations aren't cloud-only. They run a combination of:

  • Active Directory

  • Microsoft Entra ID

  • HR systems

  • ServiceNow

  • Business applications

  • File shares

  • Collaboration platforms

  • AI agents and agentic AI

Activate is designed for these environments, automating identity processes across both cloud and on-premises systems.

Because identity isn’t just people anymore

Identity now extends beyond employees. Service accounts, privileged identities, automation workflows, and AI agents increasingly require access to systems and data.

Activate provides a consistent control model across human and non-human identities, helping organisations maintain visibility, governance, and accountability as AI adoption grows.

Designed for incremental adoption

Traditional IAM programmes often require large projects before value is realised.

Activate is different - start with access requests, expand into lifecycle automation, extend into identity operations and governance.

Deliver value quickly, and expand when you are ready.

Phase 1

Phase 2

Phase 3

Trusted by customers with complex identity environments.


1 million

Hours saved annually*


31%

Reduction in operational cost*


5 million

Identity tasks automated annually*


20

Years experience in identity automation*

*Across all Activate customers

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Ready to automate identity operations?

Whether you're modernising access requests, automating workforce lifecycle management, or strengthening governance, Activate helps you start small and scale confidently.