About us

We make identity work.

Activate helps organisations automate the operational work of identity and access.

From onboarding to access changes, we replace manual admin with simple, reliable automation so that the right people have the right access, at the right time.

Activate Brand Pattern

Activate began in Auckland, New Zealand in 2006.

We started by helping large organisations connect HR, IT and security systems, so identity changes could happen faster and more consistently without requiring tickets and manual effort. The platform’s effectiveness led to deployments across many of New Zealand’s finance, retail, telecommunications and manufacturing businesses, and government agencies.

In 2024, Activate joined Software Combined in Australia.

This gave us the backing to grow across Australasia, while staying focused on what matters: practical automation, fast time to value and real operational impact. We build technology that quietly saves organisations thousands of hours and millions of dollars each year. Learn about Software Combined here.

Our Team

Robbie Burke, Chief Technology Officer, Activate IAM
Ashley Turner, Chief Executive Officer, Activate IAM

Robert Burke

Ashley Thomas

Chief Technical Officer
Chief Executive Officer
Cathy MacDonald, Head of Marketing, Activate IAM
Roy Robinson, Enterprise Automation Architect, Activate IAM

Cathy MacDonald

Roy Robinson

Lead Enterprise Automation Architect
Head of Marketing
Nigel Huxtable, Head of Sales and Partnerships, Activate IAM
Craig Massey, Head of Automation, Activate IAM

Nigel Huxtable

Craig Massey

Head of Sales and Partnerships
Automation & Identity Service Lead
Cameron Storey, Product Development Lead, Activate IAM

Cameron Storey

Product Operations Manager

Hit us up.

We always like to hear from (real) people. Fill out the form and someone from our team will be in touch shortly.