About us
We make identity work.
Activate helps organisations automate the operational work of identity and access.
From onboarding to access changes, we replace manual admin with simple, reliable automation so that the right people have the right access, at the right time.
Activate began in Auckland, New Zealand in 2006.
We started by helping large organisations connect HR, IT and security systems, so identity changes could happen faster and more consistently without requiring tickets and manual effort. The platform’s effectiveness led to deployments across many of New Zealand’s finance, retail, telecommunications and manufacturing businesses, and government agencies.
In 2024, Activate joined Software Combined in Australia.
This gave us the backing to grow across Australasia, while staying focused on what matters: practical automation, fast time to value and real operational impact. We build technology that quietly saves organisations thousands of hours and millions of dollars each year. Learn about Software Combined here.
Our Team
Robert Burke
Ashley Thomas
Chief Technical OfficerChief Executive Officer
Nigel Huxtable
Craig Massey
Head of Sales and PartnershipsAutomation & Identity Service LeadLead Enterprise Automation Architect & Customer Success ManagerCathy MacDonald
Roy Robinson
Head of Marketing
Cameron Storey
Product Operations Manager